Mass Customisation: The New Frontier in Business Competition by B. Joseph Pine II, 1993 (Boston, Harvard Business School Press) US$29.95, hardback, pp.xxi + 333

David P. Christy
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David P. Christy: Smeal College of Business Administration Pennsylvania State University.

Australian Journal of Management, 1993, vol. 17, issue 2, 271-283

Date: 1993
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Persistent link: https://EconPapers.repec.org/RePEc:sae:ausman:v:17:y:1993:i:2:p:271-283

DOI: 10.1177/031289629301700206

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