Product Innovation Strategies and Performance of Australian Firms

Larry Dwyer and Robert Mellor
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Larry Dwyer: Faculty of Business and Technology, University of Western Sydney, Macarthur NSW 2560.
Robert Mellor: Faculty of Business and Technology, University of Western Sydney, Macarthur NSW 2560.

Australian Journal of Management, 1993, vol. 18, issue 2, 159-180

Abstract: This study investigates the relationship between product innovation strategies and new product success for N = 108 Australian firms. Five different types of strategies were identified. Interestingly, the different strategies had quite similar levels of reported success, suggesting that firms adapt their product innovation strategies to allow for industry and market conditions. Overall, however, the best-performing strategy appeared to consist of technical fit, attention to customer needs, and aggressive marketing.

Keywords: NEW PRODUCT DEVELOPMENT; MANAGEMENT STRATEGIES; PRODUCT INNOVATION PERFORMANCE (search for similar items in EconPapers)
Date: 1993
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:ausman:v:18:y:1993:i:2:p:159-180

DOI: 10.1177/031289629301800202

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