The Antecedents and Consequences of Market Orientation in Australia

Sue Pulendran, Richard Speed and Robert E. Widing
Additional contact information
Sue Pulendran: Melbourne Business School, 200 Leicester Street, Carlton, VIC 3053. Email: r.speed@mbs.unimelb.edu.au
Richard Speed: Melbourne Business School, 200 Leicester Street, Carlton, VIC 3053. Email: r.speed@mbs.unimelb.edu.au
Robert E. Widing: Department of Marketing, University of Melbourne, Parkville, VIC 3052.

Australian Journal of Management, 2000, vol. 25, issue 2, 119-143

Abstract: The subject of market orientation has been of interest to both researchers and practitioners for several years. The work of Jaworski and Kohli (1993) inspired a substantial body of literature that empirically examined the antecedents and consequences of a market orientation. This article contributes to that body of literature by investigating the antecedents and consequences of market orientation in Australia. The results successfully replicate the Jaworski and Kohli findings, within an Australian environment. Results illustrate that understanding the culture, activities and processes associated with market†oriented activity have significant implications for organisations in Australia.

Keywords: MARKET ORIENTATION; BUSINESS PERFORMANCE; ANTECEDENTS (search for similar items in EconPapers)
Date: 2000
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/031289620002500202 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:ausman:v:25:y:2000:i:2:p:119-143

DOI: 10.1177/031289620002500202

Access Statistics for this article

More articles in Australian Journal of Management from Australian School of Business
Bibliographic data for series maintained by SAGE Publications ().