Does the market value sustainable supply chain management? New evidence from the outbreak of COVID-19

Yuanyuan Hu, Shouming Chen and Wenchuan Huang

Australian Journal of Management, 2023, vol. 48, issue 2, 366-387

Abstract: This study aims to determine why a firm would ever engage in sustainable supply chain management (SSCM) during a turbulent era. Combining stakeholder theory, the resource-based view, and the literature on SSCM, we argue that SSCM can alleviate negative market reactions to severe external crises. Based on analyses of a sample of firms listed in China from 2019 to 2020, the results robustly display a positive relationship between SSCM and the abnormal returns surrounding the outbreak of COVID-19. The findings of this study extend the supply chain literature by constituting an important addition in external crisis times rather than only in normal times. JEL Classification: M14

Keywords: COVID-19; market reaction; public crisis; sustainable supply chain management (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:sae:ausman:v:48:y:2023:i:2:p:366-387

DOI: 10.1177/03128962221094870

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