Proceedo: Finding the Right CEO for Future Growth

Alice de Koning and Edward Maravanyika

Entrepreneurship Theory and Practice, 2004, vol. 28, issue 3, 249-260

Abstract: The founders and employees at Proceedo, an eProcurement firm based in Stockholm, were looking for a new CEO, an older, experienced executive with a track record in sales to mature companies. They had achieved many of their early growth and product development goals; now they need a new CEO to expand their customer base. The founders wanted to create a large, international company, and they believed new leadership was needed to push to the next level of growth.

Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:28:y:2004:i:3:p:249-260

DOI: 10.1111/j.1540-6520.2004.00042.x

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