NAPECOR's Risk Management Venture1

Stewart Fairbanks, David A. Vance and James J. Chrisman

Entrepreneurship Theory and Practice, 2006, vol. 30, issue 1, 97-109

Abstract: This case focuses on the decisions confronting Sally Bennett, the new Director of Market Risk Management (MRM), a unique department created within the Marketing Division of a large, diversified energy conglomerate. MRM played a crucial role in supporting the trading and marketing operations in a complex, competitive environment. Bennett was facing important challenges as the demand for MRM's service exploded. She wondered if a more formalized approach to risk assessment might be better and if so, who should design the new system. The proper organizational arrangement for MRM was also unclear. Overlaid upon these issues were larger questions of when and how the department should transition from an entrepreneurially oriented to professionally managed department.

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:30:y:2006:i:1:p:97-109

DOI: 10.1111/j.1540-6520.2006.00112.x

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