Blue Moon Natural Foods

Jill A. Kammermeyer and Margaret J. Naumes

Entrepreneurship Theory and Practice, 2009, vol. 33, issue 3, 789-803

Abstract: Blue Moon began as a natural foods market and deli in Exeter, New Hampshire, added a small restaurant, and had just opened an upstairs space for classes by local instructors. Founder Kathy Gallant had a vision that had evolved over time and a strong commitment to her customers and employees. At the end of 2002, Kathy was considering future paths for Blue Moon and herself. She was contemplating ways eventually to leave the business but still had many ideas for Blue Moon and its community.

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:33:y:2009:i:3:p:789-803

DOI: 10.1111/j.1540-6520.2009.00325.x

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