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Where to from Here? EO-as-Experimentation, Failure, and Distribution of Outcomes

Johan Wiklund and Dean A. Shepherd

Entrepreneurship Theory and Practice, 2011, vol. 35, issue 5, 925-946

Abstract: This article examines two potential causal mechanisms underlying the observed entrepreneurial orientation (EO)–performance relationship. We find empirical support for the notion that EO might be a performance–variance–enhancing strategic orientation rather than a performance–mean–enhancing orientation. With such a conceptualization, performance variance (along with, or instead of, mean performance) and failure take center stage. To address the question of “where to from here,†we discuss a number of research opportunities that we believe are going to make important contributions to the entrepreneurship and strategy literature.

Date: 2011
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Citations: View citations in EconPapers (105)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:35:y:2011:i:5:p:925-946

DOI: 10.1111/j.1540-6520.2011.00454.x

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