La Vida Local: Planting the Seeds for Growing an Organic Food Delivery Business

Mark Simon, Cynthia Miree and Matilda Dule

Entrepreneurship Theory and Practice, 2013, vol. 37, issue 3, 641-660

Abstract: La Vida Local is a small organic food delivery business which was started with an investment of under $1,000. In 2008, less than 2 years after its inception, the company is grossing over $80,000. Profits, however, are minimal. Although Julie LaPorte, the owner/operator, is more interested in facilitating the consumption of organic foods than making money, she is exhausted. She wants to hire an employee to help out, but to do so she needs to find a way to generate more profits and to overcome her own desire to keep tight control over operations.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:37:y:2013:i:3:p:641-660

DOI: 10.1111/j.1540-6520.2012.00516.x

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