Wham–O's Offer to Buy Sprig Toys: Selling in or Selling Out?

Yolanda Sarason, Dawn R. DeTienne and Catherine Bentley

Entrepreneurship Theory and Practice, 2014, vol. 38, issue 4, 959-972

Abstract: Sprig Toy's mission was to deliver eco–friendly, battery–free, paint–free, kid–powered toys. The company had seen a meteoric rise since its beginning in 2007. Now, however, the founders were at a crossroads. They needed an immediate influx of capital, and on the table was a purchase offer from Wham–O ® . As social entrepreneurs, their decision was not purely financial. They had wanted to start a company that would change both the market (how kids played) and the industry (how toys were manufactured)—but now, they had to make a decision regarding the offer to buy their company, and they worried whether they were “selling out.â€

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:38:y:2014:i:4:p:959-972

DOI: 10.1111/etap.12020

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