Struggling with Market Entry and Expansion: Parlance Communications in Mexico

Prescott C. Ensign and Andrew Ray Lunney

Entrepreneurship Theory and Practice, 2015, vol. 39, issue 3, 701-721

Abstract: Beth Reuben, charged with business development, has been with Parlance Communications (ParCom) for a little over a year. Chief executive officer and founder, Dr. Emmanuel Cole, has instructed Beth Reuben to prepare the strategy for ParCom's entry into Mexico and handle a trade show in Mexico City, Mexico, in 3 months.

Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1111/etap.12100 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:39:y:2015:i:3:p:701-721

DOI: 10.1111/etap.12100

Access Statistics for this article

More articles in Entrepreneurship Theory and Practice
Bibliographic data for series maintained by SAGE Publications ().