The Entrepreneurial Story and its Implications for Research

Anna Brattström and Karl Wennberg

Entrepreneurship Theory and Practice, 2022, vol. 46, issue 6, 1443-1468

Abstract: Research is not merely report-writing; it also involves elements of storytelling. In this essay, we reflect on two narrative archetypes in entrepreneurship research: the stories of entrepreneurship as a road to salvation and means to emancipation. We outline a framework to analyze research from a storytelling perspective, apply this framework to identify implicit assumptions and methodological biases in mainstream research, and discuss how a storytelling framework can be used to generate alternative stories. We argue for a more empirically grounded research agenda that continues the development of entrepreneurship research into a rich and diverse field.

Keywords: storytelling; entrepreneurship theory; methodological biases (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:46:y:2022:i:6:p:1443-1468

DOI: 10.1177/10422587211053802

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