An Innovative Method for Evaluating Strategic Goals in a Public Agency

David N. Bengston and David P. Fan
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David N. Bengston: U.S. Department of Agriculture Forest Service
David P. Fan: University of Minnesota

Evaluation Review, 1999, vol. 23, issue 1, 77-100

Abstract: This article presents an innovative methodology for evaluating strategic planning goals in a public agency. Computer-coded content analysis was used to evaluate attitudes expressed in about 28,000 on-line news media stories about the U.S. Department of Agriculture Forest Service and its strategic goal of conservation leadership. Three dimensions of conservation leadership were distinguished and evaluated separately: stewardship and ethics, use of collaborative planning and decision making, and use of science-based management. Analysis of on-line news media text is a way to quickly and efficiently assess the views of a wide range of stakeholders captured in the news media.

Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:sae:evarev:v:23:y:1999:i:1:p:77-100

DOI: 10.1177/0193841X9902300104

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