Eliciting Survey Cooperation

Martha E. Kropf and Johnny Blair
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Martha E. Kropf: University of Missouri-Kansas City
Johnny Blair: Abt Associates, Inc.

Evaluation Review, 2005, vol. 29, issue 6, 559-575

Abstract: Given the weaker ties to community as noted by scholars such as Robert Putnam, survey researchers should not be surprised by a decline in survey participation over the past 10 years. This research analyzes the use of incentives coupled with introductory themes emphasizing cooperation and helpfulness—cooperative norms in American society—to understand their effects on survey response. This article analyzes two separate experiments (one phone and one mail) that provide evidence that norms of cooperation matter in the decision to participate in a survey, suggesting that this is particularly true at the refusal conversion stage. These results indicate that survey researchers may use such themes to their advantage, especially when conducting a nonresponse follow-up in a mail survey.

Keywords: survey response; cooperative norms; incentives; refusal conversion (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:sae:evarev:v:29:y:2005:i:6:p:559-575

DOI: 10.1177/0193841X05278770

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