Evaluation of Complex Human Performance

Robert S. Newsom, James V. Schultz and Richard B. Friedman
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Robert S. Newsom: University of Wisconsin-Madison
James V. Schultz: University of Wisconsin-Madison
Richard B. Friedman: University of Wisconsin-Madison

Evaluation Review, 1978, vol. 2, issue 3, 421-433

Abstract: Western societies, and the United States in particular, heavily depend on the measurement and evaluation of complex human behavior for the training and placement of their profes sional workers. Multiple-choice instruments are the current norm for wide-scale measure ment and evaluation efforts. These instruments contain fundamental problems in the following areas: subject cueing, restricted responseformat, lack of individualization, and the relatively unexplored issue of testing individuals on what they say they will do rather than what they actually do. Computer-based management simulations may provide solutions to these problems, appear scoreable, reliable, offer increased validity, and are better suited to performance measurement. Evaluation of complex human behavior by computer-based simulation promises an improvement in measurement technique ; how ever, acceptance of the methodology depends upon a culturally perceived need to improve the evaluation of professional personnel.

Date: 1978
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Persistent link: https://EconPapers.repec.org/RePEc:sae:evarev:v:2:y:1978:i:3:p:421-433

DOI: 10.1177/0193841X7800200304

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