The Effect of a College Pen Incentive on Survey Response Rate Among Recent College Graduates

Jonathan P. Stange and Stephen J. Zyzanski
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Jonathan P. Stange: Department of Psychology, Temple University, Philadelphia, PA, USA, jstange@temple.edu
Stephen J. Zyzanski: Department of Family Medicine, Case Western Reserve University, Cleveland, OH, USA

Evaluation Review, 2011, vol. 35, issue 1, 93-99

Abstract: Incentives have shown a variable effect in improving survey response rates, but the effect of a pen from an organization to which the respondent has loyalty has not been studied. Recent college graduates were randomized to receive or not receive a college logo pen accompanying an initial survey mailing. Among 119 total respondents, there were no differences in response rate to the initial mailing, to a second mailing to nonrespondents who did not receive a pen in the initial mailing, or in total response rate. Investigators may save money by not including a pen incentive or may consider stronger incentives.

Keywords: incentives; questionnaires; mail surveys; response rates; survey methods (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:sae:evarev:v:35:y:2011:i:1:p:93-99

DOI: 10.1177/0193841X11400707

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