Jargon and Data Do Make a Difference

Pat A. Thompson, Robert D. Brown and John Furgason
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Pat A. Thompson: American Institute for Research
Robert D. Brown: University of Nebraska-Lincoln
John Furgason: University of Illinois

Evaluation Review, 1981, vol. 5, issue 2, 269-279

Abstract: Use of communication theory as a paradigmfor studing the impact of different evaluation report styles on different audiences was explored. Ratings of the evaluation consultant and the evaluation report were influenced by use of jargon and data, but, as in previous studies, were generally unrelated to whether they were read by lay or professional audiences. In contrast, extend of agreement with recommendations were related primarily to audience type and rarely related to the style of the report.

Date: 1981
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Persistent link: https://EconPapers.repec.org/RePEc:sae:evarev:v:5:y:1981:i:2:p:269-279

DOI: 10.1177/0193841X8100500208

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