Low-cost Technologies for Kirana (Small) Retail: A Game Changer?
Vikram Choudhary and
Rajesh K Aithal
IIM Kozhikode Society & Management Review, 2023, vol. 12, issue 2, 250-258
Abstract:
The small retail sector in India, which employs millions of people, faces continuous threats from the emergence of modern retail and e-commerce. There is an urgent need to become more efficient and competitive. Increased use of technology can address many of the challenges, and in the last few years, many tech start-ups have come up with low-cost technology solutions for small retailers. The article attempts to map the emergence of these low-cost technologies and draw out the themes that could help increase the adoption and help the small retailer become more competitive.
Keywords: Competitiveness; kirana stores; low-cost technology; mobile apps; small retail; technology adoption (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:sae:iimkoz:v:12:y:2023:i:2:p:250-258
DOI: 10.1177/22779752221099128
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