The Effect of Star Quality on Attendance Demand

Wen-jhan Jane

Journal of Sports Economics, 2016, vol. 17, issue 4, 396-417

Abstract: This article investigates the relationship between the star effect and match attendance in the National Basketball Association for the 2010-2011 and 2011-2012 seasons. We include five different definitions of star players, measures of short-run league-level competitive balance, and game uncertainty for two rivals in a Tobit regression model. The evidence shows that the appearance of stars increases home and road game attendance. A positive star externality on game attendance is found.

Keywords: attendance in professional basketball; censored regression model; competitive balance; outcome uncertainty; star attraction (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:jospec:v:17:y:2016:i:4:p:396-417

DOI: 10.1177/1527002514530405

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