The Fans’ Perception of Competitive Balance and Its Impact on Willingness-to-Pay for a Single Game

Georgios Nalbantis, Tim Pawlowski and Dennis Coates

Journal of Sports Economics, 2017, vol. 18, issue 5, 479-505

Abstract: The economics literature related to the uncertainty of outcome hypothesis reopens the discussion of whether the fans’ perceptions of competitive balance (CB) are in line with Rottenberg’s and Neale’s theory. This article contributes to the literature by analyzing the effect of fans’ perceptions of suspensefulness on their willingness-to-pay for a single-game ticket and evaluating monetarily the (un)importance of CB. Results suggest that fans’ notions of competitiveness influence their spending behavior, rising as perceived balance rises, at least up to high levels of competitiveness.

Keywords: uncertainty of outcome hypothesis; willingness-to-pay; perceived competitive balance; football; soccer (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (17)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/1527002515588137 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:jospec:v:18:y:2017:i:5:p:479-505

DOI: 10.1177/1527002515588137

Access Statistics for this article

More articles in Journal of Sports Economics
Bibliographic data for series maintained by SAGE Publications ().