Superstars, Uncertainty of Outcome, and PGA Tour Television Ratings

Chase Gooding and E. Frank Stephenson

Journal of Sports Economics, 2017, vol. 18, issue 8, 867-875

Abstract: Using 2010–2013 television ratings data for 33 Professional Golfers’ Association Tour events, this article analyzes determinants of audience size. Only one of six measures of uncertainty of outcome based on the leader’s margin or the number of golfers within five strokes of the leader is found to be positively correlated with ratings. Instead, ratings are strongly related to certain tournaments, particularly The Masters and the U.S. Open, and to the presence of Tiger Woods and Phil Mickelson. Ratings are found to increase by about 50% if Woods is in contention.

Keywords: PGA Tour; uncertainty of outcome; television ratings; superstar effects; Tiger Woods (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:jospec:v:18:y:2017:i:8:p:867-875

DOI: 10.1177/1527002516637649

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