Ex Ante and Ex Post Willingness to Pay for Hosting a Large International Sport Event

Willem I. J. de Boer, Ruud Koning and Jochen Mierau

Journal of Sports Economics, 2019, vol. 20, issue 2, 159-176

Abstract: Using the contingent valuation method, we estimate residents’ ex ante and ex post willingness to pay (WTP) for hosting a large international sport event: The “big start†of the 2016 Giro d’Italia, which was held in the Gelderland region of the Netherlands. The percentage of residents with a positive WTP changed from 29.7% before the event to 39.3% immediately after the event, while average WTP increased significantly from €3.58 to €4.45, leading to an increase of residents’ valuation from €5.8 million to €7.1 million. Additionally, following the event in the media and attending the event play an important role in explaining residents’ WTP.

Keywords: sport events; contingent valuation; willingness to pay; media; Giro d’Italia (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jospec:v:20:y:2019:i:2:p:159-176

DOI: 10.1177/1527002518771445

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