The Effect of Superstars on Game Attendance: Evidence From the NBA
Brad Humphreys and
Journal of Sports Economics, 2020, vol. 21, issue 2, 152-175
Economic models predict that â€œsuperstarâ€ players generate externalities that increase attendance and other revenue sources beyond their individual contributions to team success. We investigate the effect of superstar players on individual game attendance at National Basketball Association games from 1981-1982 through 2013-2014. Regression models control for censoring due to sellouts, quality of teams, unobservable team/season heterogeneity, and expected game outcomes. The results show higher home and away attendance associated with some superstar players. Michael Jordan generated the largest superstar attendance externality, generating an additional 4,837/4,236 fans at home/away games.
Keywords: superstar effect; attendance demand; censored normal estimator (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:sae:jospec:v:21:y:2020:i:2:p:152-175
Access Statistics for this article
More articles in Journal of Sports Economics
Bibliographic data for series maintained by SAGE Publications ().