Economics at your fingertips  

Moving the Needle in MMA: On the Marginal Revenue Product of UFC Fighters

Paul Gift

Journal of Sports Economics, 2020, vol. 21, issue 2, 176-209

Abstract: This article analyzes fighter marginal products (MP) and marginal revenue products (MRP) for the largest component of Ultimate Fighting Championship (UFC) revenues: content. Most bouts are fought in the presence of fixed content revenues, and most fighters go their entire careers without supplying labor services for variable revenue pay-per-view (PPV) main cards. After demonstrating that winning does not sufficiently explain variation in PPV buys, I estimate fighter MP and MRP using U.S. consumer search activity from Google Trends as a proxy for fighter popularity. Results suggest that a sizable percentage of UFC fighters generated little to no MRP, while a small number of PPV main card fighters were responsible for 75% of aggregate MRP. Other PPV main card fighters who did not drive the majority of MRP appeared to generate more than some compensation estimates. An apparent decline over time in the UFC’s inframarginal consumer base is also discussed.

Keywords: antitrust; marginal revenue product; mixed martial arts (MMA); pay-per-view; Ultimate Fighting Championship (UFC) (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link) (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.1177/1527002519885432

Access Statistics for this article

More articles in Journal of Sports Economics
Bibliographic data for series maintained by SAGE Publications ().

Page updated 2021-11-27
Handle: RePEc:sae:jospec:v:21:y:2020:i:2:p:176-209