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Effect of Star Power on NBA All-Star Game TV Audience

Scott D. Grimshaw and Jeffrey S. Larson

Journal of Sports Economics, 2021, vol. 22, issue 2, 139-163

Abstract: Data from 16 years of NBA All-Star Games shows star power has two components. First, fans are drawn to live games featuring players whose current play is at a historically high skill level. Second, fans display attachment based on geographical proximity to a team, local superstar recognition, and team success. All-Star games are exhibitions with a roster of different levels of high skill level and attachment, while competitive games have these effects confounded and star players are sparse. The analysis uses a dynamic panel data model to account for differences in viewing between 56 Nielsen TV markets.

Keywords: exhibition games; superstars; demand for sport; dynamic panel data (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1177/1527002520959127

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Handle: RePEc:sae:jospec:v:22:y:2021:i:2:p:139-163