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Applying Google Trends’ Search Popularity Indicator to Professional Cycling

Alexander Genoe, Ronald Rousseau and Sandra Rousseau ()

Journal of Sports Economics, 2021, vol. 22, issue 4, 459-485

Abstract: This study uses Google Trends data to analyze the impact of the main events in the Tour de France 2019 on cyclists’ online popularity in 12 countries and at a global scale. A fixed effects panel model revealed a strong own-country preference. While online popularity increased with the duration of the Tour, race incidents strongly influenced online popularity. Besides the yellow jersey, winning a stage was more important than wearing the green, white or polka dot jersey for most regions. Still, on a global scale, young cyclists’ online popularity benefited more from wearing the white jersey than from winning a Tour stage.

Keywords: search popularity indicator (SPI); Tour de France; social media; own-country preferences; google trends (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jospec:v:22:y:2021:i:4:p:459-485

DOI: 10.1177/1527002520988329

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