European Men's Club Football in the Eyes of Consumers: The Determinants of Television Broadcast Demand

Anthony Macedo, Marta Ferreira Dias and Paulo Reis Mourão
Authors registered in the RePEc Author Service: Paulo Mourão

Journal of Sports Economics, 2023, vol. 24, issue 5, 579-623

Abstract: Using stated preferences, this study estimates the determinants of television broadcast demand for current European men's club football competitions and a hypothetical European Super League. The results suggest that demand increases for most competitions with the consumer's level of interest, the accessibility to the matches, and the consumer being fan of a club playing in that competition. No support to the uncertainty-of-outcome hypothesis is found, as perceived competitive balance does not increase demand for most competitions. Conversely, the perception of quality of game played tends to be a more important driver of demand, influencing more competitions and having a larger impact.

Keywords: stated preferences; viewing frequency; willingness-to-pay; sports; European super league (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:jospec:v:24:y:2023:i:5:p:579-623

DOI: 10.1177/15270025221143982

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