A Stadium by Any Other Name

Eva Marikova Leeds, Michael Leeds and Irina Pistolet
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Eva Marikova Leeds: Moravian College
Irina Pistolet: Grosvenor Investment Management

Journal of Sports Economics, 2007, vol. 8, issue 6, 581-595

Abstract: Since the 1990s, an increasing number of professional sports teams have sold the naming rights for their facilities to private firms. Although some policy makers have protested the private sector's appropriation of naming rights, no one has questioned the value of this strategy to the firms that buy the naming rights. The authors use a one-step version of event analysis to show that naming rights do not have a lasting impact on the profitability of the firms that buy them.

Keywords: Event Studies; Naming Rights; Stadiums and Arenas; Athletic Facilities (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:jospec:v:8:y:2007:i:6:p:581-595

DOI: 10.1177/1527002506296546

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