Autonomy and Creativity in the Artisan Economy and the New Spirit of Capitalism

Kirstin Munro () and Chris O’Kane

Review of Radical Political Economics, 2017, vol. 49, issue 4, 582-590

Abstract: Small artisan businesses have been promoted as a liberatory alternative to large-scale enterprise. We analyze advice manuals for aspiring artisan entrepreneurs by extending Boltanski and Chiapello’s framework. While they analyze the transformation of large firms, we show the same themes have been adopted by small businesses. Focusing on themes of autonomy and creativity, we reveal that the artisan economy promoted by these texts represents a further evolution in capitalism’s co-option of the artistic critique.

Keywords: critiques of and alternatives to capitalism; evolution of capitalist institutions; precarious work (search for similar items in EconPapers)
JEL-codes: B50 B51 B59 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:reorpe:v:49:y:2017:i:4:p:582-590

DOI: 10.1177/0486613417720775

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