 Beyond the Fitness: A Big Data Analysis of Home Exercisers DemandHuilan Jin, Tingting Chen and Hanxiao Shi SAGE Open, 2024, vol. 14, issue 3, 21582440241274533 Abstract: As a new method for health knowledge dissemination, the short video has promoted the development of health communication greatly. In the context of the post-epidemic era, we selected the short home fitness video a kind of short video to guide users to do exercise at home and impart health knowledge to users as the research object, to provide suggestions on how to make better use of short videos for health communication. Liu Genghong is a home fitness coach who has gained 60 million fans in 3 months by teaching in-door aerobics originated by himself, and short home fitness videos he released are representative. We selected short home fitness videos published by Liu Genghong on Tiktok as the research sample, and obtained relevant data through crawler code. We applied a uses and gratifications approach, which is a theory about analyzing the motivation of users, to use media to analyze the collected data. The analysis result indicated that users watch the home fitness video mainly because of health cognition, personal relations, idolatry and entertainment. This study enriches the related research on health communication and shows theoretical and practical significance. Keywords: health communication; uses and gratifications; short video; fitness; Tiktok (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:14:y:2024:i:3:p:21582440241274533 DOI: 10.1177/21582440241274533 Access Statistics for this article More articles in SAGE Open |
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