Mapping Market Entry in the Classroom: The Market Access Planning System (MAPS)

Michel Mitri, Grigorios N. Karimalis, Hugh Cannon and Attila Yaprak
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Michel Mitri: Eastern Michigan University
Attila Yaprak: Wayne State University

Simulation & Gaming, 2000, vol. 31, issue 4, 464-478

Abstract: The structure and application of a computer-based program, Market Access Planning System (MAPS), is described. MAPS can be used for teaching international marketing by serving as an expert system for developing market entry strategies and plans. It can be used in both academic and practical business decision-making situations. The article also discusses the system and how it can be used as an adjunct to conventional case analysis.

Keywords: company analysis; hypertext tutorials; MAPS; Market Access Planning System; market analysis; market entry strategy; target market (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:sae:simgam:v:31:y:2000:i:4:p:464-478

DOI: 10.1177/104687810003100402

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