The Role of ABSEL in the Development of Marketing Simulations in Collegiate Education

David J. Fritzsche and Alvin C. Burns
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David J. Fritzsche: Penn State Great Valley
Alvin C. Burns: Louisiana State University

Simulation & Gaming, 2001, vol. 32, issue 1, 85-96

Abstract: This article traces the development of marketing games from the early hand-scored games through the three major computer platform evolutions: mainframes, microcomputers, and Windows-based PCs. It contends that the Association for Business Simulation and Experiential Learning (ABSEL) has made significant contributions to these developments by serving as a forum for game users and developers to share concerns, needs, and developments .

Keywords: ABSEL; games; marketing; marketing games; marketing simulations; simulations (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:sae:simgam:v:32:y:2001:i:1:p:85-96

DOI: 10.1177/104687810103200107

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