A First Life With Computerized Business Simulations

Precha Thavikulwat
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Precha Thavikulwat: Towson University, USA, pthavikulwat@towson.edu

Simulation & Gaming, 2011, vol. 42, issue 3, 372-383

Abstract: The author discusses the theoretical lens, origins, and environment of his work on computerized business simulations. Key ideas that inform his work include the two dimensions (control and interaction) of computerized simulation, the two ways of representing a natural process (phenotypical and genotypical) in a simulation, which he defines as a replicable representation of a natural process. The author touches on his professional activities, summarizes his journal articles, accounts for his education, and considers two problems that remain to be resolved: the free rider problem when participants are assigned to work in teams and the measurement reliability problem when a business simulation is used for program assessment. He reflects on the possibility of using business simulation to expand business education in developing countries.

Keywords: business games; business simulations; CEO; computer-assisted simulation; computerized simulation; education; free rider; genotype; GEO; MANAGEMENT 500; measurement reliability; phenotype; replicable representation; Thailand (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:sae:simgam:v:42:y:2011:i:3:p:372-383

DOI: 10.1177/1046878110378529

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