Influence of Black Masculinity Game Exemplars on Social Judgments

Karen E. Dill and Melinda C.R. Burgess

Simulation & Gaming, 2013, vol. 44, issue 4, 562-585

Abstract: In this investigation, the authors ask how media exemplars of Black masculinity influence the views of and intentions toward other Black men. An experiment compared the effects of exposure to Black video game characters fitting the exemplar thug or street criminal (e.g., Carl Johnson from GRAND THEFT AUTO: SAN ANDREAS) versus exemplars of professional Black men (e.g., political leaders), on evaluations of an unknown and unrelated Black or White political candidate and on pro-Black attitudes. Results revealed significant interactions of exemplar type and candidate race on favorability and capability candidate ratings and on pro-Black attitudes. These data demonstrate the power of mass media exemplars of Black masculinity to prime meaningfully different outcomes in viewers. As the face of gaming evolves with advances in technology, so too should the characterization of race in games.

Keywords: attitudes; characterization of race; exemplars; media; political imagery; positive influence of imagery; priming; race; racial exemplars; stereotypes; video games; visions of race (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/1046878112449958 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:simgam:v:44:y:2013:i:4:p:562-585

DOI: 10.1177/1046878112449958

Access Statistics for this article

More articles in Simulation & Gaming
Bibliographic data for series maintained by SAGE Publications ().