Cross-Cultural Learning in Gameplay: BAFÃ BAFÃ, Persuasive Technology, and the Exploration of Intercultural Sensitivity

Jessica Wendorf Muhamad and Fan Yang

Simulation & Gaming, 2019, vol. 50, issue 6, 848-859

Abstract: Background. Serious games have the potential to provide benefits that beyonds entertainment value. Recent growth in the empirical research of serious games shows their abilities to deliver prosocial messages. Aim. This study aims to examine the use of games in the management of cultural schemas as well as moderating intercultural sensitivity and intercultural communication competence . Moreover, this study explores how and why simulation games, such as BAFà BAFà , function as persuasive technologies (PTs) effectively motivating individuals into behavior change. Method. An experimental study with three conditions (game, reading, and control) was conducted to examine the effects of BAFà BAFà on enhancing participants’ intercultural sensitivity as well as communication competence compared to reading intercultural materials or regular activity. Results. Both intercultural sensitivity and communication competence were measured with multi-dimensional scales, and the results of the multi-variate analyses indicated that the intercultural simulation game BAFà BAFà can facilitate the increase of participants’ intercultural sensitivity and communication competence.

Keywords: applied communication; cultural competence; games; persuasive technology (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:sae:simgam:v:50:y:2019:i:6:p:848-859

DOI: 10.1177/1046878119879742

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