On the Front Line of the Circular Economy: The Entrepreneurial, Identity and Institutional Work of a Female Entrepreneur towards the Circular Transition

Ödül Bozkurt, Mirela Xheneti and Vicky
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Ödül Bozkurt: University of Sussex, UK
Mirela Xheneti: University of Sussex, UK
Vicky: Female entrepreneur, UK

Work, Employment & Society, 2022, vol. 36, issue 1, 156-166

Abstract: This article traces the experiences of Vicky, a female entrepreneur who runs a circular business that produces swim and activewear from regenerated fishing nets. The idea of a circular economy, which moves away from the linear economic model based on a make-use-dispose logic towards the elimination of waste and a sustainable use of the world’s resources, has rapidly gained popularity. Vicky’s story highlights the often overlooked but critical role of small businesses and their owners in this systemic change. Vicky performs three intertwined but distinct forms of work – entrepreneurial work on the business, identity work on the self and institutional work on the wider world – that all contribute to the circular transition. At the same time, Vicky exemplifies an alternative approach to entrepreneurship through a relational interpretation of circularity. Her case draws attention to how the labour of actors in the grassroots propels large-scale transitions.

Keywords: circular economy; entrepreneurship; female entrepreneurs; grassroots actors; green economy; identity work; institutional work; small business; sustainability; systems transitions (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:woemps:v:36:y:2022:i:1:p:156-166

DOI: 10.1177/09500170211043005

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