Between Settlement and Mobilization: Political Logics of Intra-Organizational Union Communication on Social Media

Nana Wesley Hansen and Mark Friis Hau
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Nana Wesley Hansen: University of Copenhagen, Denmark
Mark Friis Hau: University of Copenhagen, Denmark

Work, Employment & Society, 2024, vol. 38, issue 2, 299-317

Abstract: Since both ‘conflict and co-operation are at the heart of employment relations’, unions need to strike a balance between mobilizing workers against employers and ‘social dialogue’ when communicating with members and the public. Drawing on a case study of unions and grassroots communication on Facebook during sector collective bargaining, this article develops a framework of politico-communicative logics that inform the social media strategies of unions and their grassroots: a logic of mobilization and a logic of settlement . These logics are reflected in how unions and grassroots engage with followers, their choice of words and the topics they address. These theoretical developments on politico-communicative logics on Facebook open up the door for further studies of intra-organizational union communication in an increasingly digitalized world.

Keywords: collective bargaining; communication; mobilization; social media; unions (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:sae:woemps:v:38:y:2024:i:2:p:299-317

DOI: 10.1177/09500170221122537

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