Marketing potential evaluation at the analytical stage of marketing audit of an enterprise

Fayzulaueva K. A.

Вісник економіки транспорту і промисловості, 2011, issue 33, 289-292

Abstract: In the article the sequence of analytical stage of marketing audit by means of marketing potential evaluation is considered, the qualitative characteristics and indicators of marketing potential evaluation are determined.

Keywords: МАРКЕТИНГОВИЙ АУДИТ; МАРКЕТИНГОВИЙ ПОТЕНЦіАЛ (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031720:15041876

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