Introducing the organizing structures of management with marketing orientation on enterprise of the branches to difficult industry of the Ukraine

Hussarov O. O. and Antipceva O. Yu

Вісник економіки транспорту і промисловості, 2010, issue 29, 427-429

Abstract: The article is devoted the theoretical and practical aspects of organization of marketing activity on an industrial enterprise. Authors are expose failings in the field of organization of marketing activity on the enterprises of industries of heavy industry and suggestions are developed on their liquidation by the gradual passing to the computer-integrated marketings structures.

Keywords: ОРГАНіЗАЦіЙНА ДіЯЛЬНіСТЬ; іНТЕГРОВАНі МАРКЕТИНГОВі СТРУКТУРИ; єДИНИЙ КООРДИНУЮЧИЙ ЦЕНТР; АУТСОРСіНГ; ОRGANIZATIONAL ACTIVITY (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031720:15295218

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