Benchmarking as a marketing instrument of perfection of biznes-procesiv

Solomenko O. E. and Vinogradov O. A.

Вісник економіки транспорту і промисловості, 2011, issue 35, 230-234

Abstract: The article covering the problems of using benchmarking as a marketing tool to improve business processes and identifying opportunities for its implementation at industrial enterprises. It was found that continuous monitoring of the business environment is vital to the functioning of enterprises in the long run.

Keywords: БЕНЧМАРКіНГ; БЕНЧМАРКіНГОВИЙ ПіДХіД; МАРКЕТИНГОВі іНСТРУМЕНТИ; ПРОМИСЛОВЕ ПіДПРИєМСТВО (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031720:15503197

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