Theoretical and methodological aspects of strategic sales management of enterprise

Hurzhiy N. H.
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Hurzhiy N. H.: PDAA

Вісник економіки транспорту і промисловості, 2014, issue 45, 159-163

Abstract: In the article existing approaches to strategic management are analyzed, features and a concept of strategic sales management are defined. Also in the article there is encouraged to use processdesign approach in the implementation of strategic management. Also the principles which should be carried out by strategic management of sales activities are identified in relation to the elements of the systemsales activities, as consumers, state infrastructure software sales, competition and enterprise.

Keywords: СТРАТЕГіЧНЕ УПРАВЛіННЯ; ЗБУТОВА ДіЯЛЬНіСТЬ; ПРОЦЕСНО-ПРОЕКТНИЙ ПіДХіД; ПРИНЦИПИ УПРАВЛіННЯ (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031720:15660888

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