Approaches to the classification of brands of professional football clubs in the system of sportive marketing

Romat E. V. and Ostroverh S. A.
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Romat E. V.: Kiev national university of trade and economy
Ostroverh S. A.: Kiev national university of trade and economy

Вісник економіки транспорту і промисловості, 2014, issue 47, 146-151

Abstract: This article was told about methods of classification of professional football clubs in the system of sportive marketing in the total commercial conditions of the most popular kind sport, football. Also was told about importance of brand in the professional football club as an active method of increasing trade value multi-functional enterprise in the sport area, which works on business model. The criterions where proposed and also was told about essence of the classification, which is used to the brands of professional football clubs: caliber (territorial disseminate); association (the aggregate of impression and images in the consciousness of consumers); the power of brand (the level of consciousness and level of coverage the territory of brands football clubs); the level of development the brand of football clubs); according The stages of creating a brand in order to the life cycle stages, order to the level of recognition among the fans; according to audience; coverage and the existence on the private areas). The classification was added with examples of professional Russian football, also Ukrainian football, and western European football on the foundation of their research according to the topic of the article.

Keywords: БРЕНД ФУТБОЛЬНОГО КЛУБУ; БРЕНДИНГ; КЛАСИФіКАЦіЯ; ПіДХОДИ; ОЗНАКИ; БРЕНД-МЕНЕДЖМЕНТ; ПРОФЕСіЙНИЙ ФУТБОЛ (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031720:15663478

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