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Trends in the development of modern railway infrastructure based on marketing and logistics approach

Kopytko V. I.
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Kopytko V. I.: Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan

Вісник економіки транспорту і промисловості, 2015, issue 49, 58-64

Abstract: The marketing and logistics infrastructure of the modern approach to rail transport is examined. The marketing and logistics providing development of infrastructure that will support effective management of cargo traffic and passenger flows on the rail using a complex of interrelated information management systems is proposed. This technology allows providing the interconnection of related organizations of transport process, which further contribute to the creation of integrated transport and logistics chains based management system designed to achieve sustainable development of railway industry. Rationally are marketing and logistics centres will facilitate the transition to a customer-oriented service delivery model of passenger and freight traffic on the basis of innovation, using the potential of public-private partnership in Ukraine.

Keywords: МАРКЕТИНГО-ЛОГіСТИЧНИЙ ПіДХіД; іНФРАСТРУКТУРА ЗАЛіЗНИЧНОГО ТРАНСПОРТУ; ОПТИМіЗАЦіЯ ВАНТАЖОПОТОКіВ ТА ПАСАЖИРОПОТОКіВ; МАРКЕТИНГО-ЛОГіСТИЧНі ЦЕНТРИ; іННОВАЦії; ДЕРЖАВНО-ПРИВАТНЕ ПАРТНЕРСТВО (search for similar items in EconPapers)
Date: 2015
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