Komunikacja samorządu terytorialnego ze społeczeństwem za pośrednictwem mediów społecznościowych

Andrzej Szymkowiak and Anna Scheibe
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Andrzej Szymkowiak: Uniwersytet Ekonomiczny w Poznaniu
Anna Scheibe: Uniwersytet Adama Mickiewicza w Poznaniu

Collegium of Economic Analysis Annals, 2016, issue 40, 299-312

Abstract: Social media are used today to share information not only within a group of friends, but they can also be used for two-way communication between a local government and the residents. Using this tool in a municipality can result in strengthening the local bonds in a significant manner and it can become a way of gathering information and opinions from people. It can be an important source of information on matters related to the region. The article presents a typology of content based on six categories: receiver stakeholder groups, the time of the events described, timeliness and relevance of information, the nature of information, the scope of information.

Keywords: social media; government to citizen; online communication (search for similar items in EconPapers)
Date: 2016
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