Economics at your fingertips  

Consequences of the Cognitive Digital Divide on the Consumer Market

Jacek Wójcik
Additional contact information
Jacek Wójcik: Szkoła Główna Handlowa w Warszawie

Collegium of Economic Analysis Annals, 2017, issue 44, 69-80

Abstract: The technical and economic barriers in the use of ICT are disappearing. Cognitive skills of consumers are the primary factor in the use of ICT. For many years, this barrier has been underestimated in the analysis of the Internet market. Many business strategies were based on the assumption that a consumer wants and is able to find a better deal. These assumptions are derived from traditional economics and from the perception of a consumer as a rational being that optimizes purchases. Hence, the development of certain business models took place which did not prove effective on the market. Companies, however, quickly adapted to the cognitive digital divide. They developed new models and strategies taking advantage of this gap. As a result, businesses seem to have gained a permanent advantage over consumers.

Keywords: digital divide; ICT; business str (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link) Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Collegium of Economic Analysis Annals is currently edited by Joanna Plebaniak, Beata Czarnacka-Chrobot

More articles in Collegium of Economic Analysis Annals from Warsaw School of Economics, Collegium of Economic Analysis Contact information at EDIRC.
Series data maintained by Michał Bernardelli ().

Page updated 2018-02-24
Handle: RePEc:sgh:annals:i:44:y:2017:p:69-80