EconPapers    
Economics at your fingertips  
 

Value for Customers in Electronic Commerce – the Concept and Tools

Marcin Lewicki
Additional contact information
Marcin Lewicki: Uniwersytet Ekonomiczny w Poznaniu

Collegium of Economic Analysis Annals, 2017, issue 44, 81-98

Abstract: The principal aim of this paper is to present the concept and tools for creating value for customers in e-commerce. The first part focuses on presenting the basic terms (i.e. e-commerce and value for the customer) and the issue of creating customer value in online retailing. Due to the dynamic changes which occur in this area, this issue is rarely discussed in the literature. Next, the paper defines the author’s own concept of creating value for customers in e-commerce and presents the tools which can be used within it. It is emphasized that each of the tools presented in this paper (i.e. architecture, information, offer and social media) has its own way of creating value for customers. The last part of the article refers to presenting a part of the author’s own research, which aims to show the importance of each tool. The author’s research revealed that respondents rate the offer as a tool of the biggest importance in creating this value; however, the need for further research in this area is emphasised.

Keywords: value; customer; Internet; e-commerce; e-business; consumer behavio (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://rocznikikae.sgh.waw.pl/p/roczniki_kae_z44_07.pdf Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sgh:annals:i:44:y:2017:p:81-98

Access Statistics for this article

Collegium of Economic Analysis Annals is currently edited by Joanna Plebaniak, Beata Czarnacka-Chrobot

More articles in Collegium of Economic Analysis Annals from Warsaw School of Economics, Collegium of Economic Analysis Contact information at EDIRC.
Series data maintained by Michał Bernardelli ().

 
Page updated 2018-01-25
Handle: RePEc:sgh:annals:i:44:y:2017:p:81-98