Mobile Applications in the Process of Information Flow between Companies and Customers
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Sylwia Sobolewska: Szkoła Główna Handlowa w Warszawie
Collegium of Economic Analysis Annals, 2017, issue 44, 99-110
Mobile applications have become one of the most important communication channels between customers and companies. Mobile applications deliver information about products, services, loyalty programmes and other useful information. Instead, many applications want the access to private user information (not only e-mail addresses, but also location, contacts, call logs or cameras).
Keywords: mobile application; customer privacy management; information flow; privacy paradox (search for similar items in EconPapers)
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