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Determinants of Customer Behaviour in E-banking

Małgorzata Grzywińska-Rąpca and Mariola Grzybowska-Brzezińska
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Małgorzata Grzywińska-Rąpca: Uniwersytet Warmińsko-Mazurski w Olsztynie
Mariola Grzybowska-Brzezińska: Uniwersytet Warmińsko-Mazurski w Olsztynie

Collegium of Economic Analysis Annals, 2017, issue 45, 335-346

Abstract: The impact of the Internet on the world economy and society is constantly changing the face of modern banking. Developing Internet banking enables remote and fast access to your account, and all banking services. The number of people using this type of banking is growing consistently. One of the reasons for this is the fast lifestyle that requires innovative solutions in relation to banking services. The aim of the study was to identify customers’ expectations with respect to services offered by individual banking institutions and the factors determining the choice of the possibility of placing their funds. In the study, the main objective was achieved by reaching the following specific objectives: to determine what bank consumers invest their cash, as well as to identify the type of services enjoyed by the respondents in their bank.

Keywords: Internet; online banking; information (search for similar items in EconPapers)
Date: 2017
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