Economics at your fingertips  

Protection of Marketing Information

Sylwia Sobolewska
Additional contact information
Sylwia Sobolewska: Szkoła Główna Handlowa, Instytut Informatyki i Gospodarki Cyfrowej, Zakład e-biznesu

Collegium of Economic Analysis Annals, 2018, issue 49, 113-124

Abstract: Marketing information is crucial for each company market activity, that is why its security is really important. Protection of marketing information needs not only IT solutions but also employees’ awareness of cyber and other threats like, for example intelligence activities. Sales and marketing departments’ employees should be trained in the field of cyber security and should be informed which information is confidential and why.

Keywords: marketing information; cyber security; employee behavior (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link) Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Collegium of Economic Analysis Annals is currently edited by Joanna Plebaniak, Beata Czarnacka-Chrobot

More articles in Collegium of Economic Analysis Annals from Warsaw School of Economics, Collegium of Economic Analysis Contact information at EDIRC.
Bibliographic data for series maintained by Michał Bernardelli ().

Page updated 2018-11-03
Handle: RePEc:sgh:annals:i:49:y:2018:p:113-124