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Protection of Marketing Information

Sylwia Sobolewska
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Sylwia Sobolewska: Szkoła Główna Handlowa, Instytut Informatyki i Gospodarki Cyfrowej, Zakład e-biznesu

Collegium of Economic Analysis Annals, 2018, issue 49, 113-124

Abstract: Marketing information is crucial for each company market activity, that is why its security is really important. Protection of marketing information needs not only IT solutions but also employees’ awareness of cyber and other threats like, for example intelligence activities. Sales and marketing departments’ employees should be trained in the field of cyber security and should be informed which information is confidential and why.

Keywords: marketing information; cyber security; employee behavior (search for similar items in EconPapers)
Date: 2018
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