Privacy as an Object of Exchange
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Jacek Wójcik: Szkoła Główna Handlowa, Kolegium Analiz Ekonomicznych
Collegium of Economic Analysis Annals, 2018, issue 49, 125-136
The article presents the analysis of privacy as the object of exchange from the perspective the latest EU regulations. The latter aim at empowering consumers, particularly in the process of marketing communications. Companies will have to change their strategies in acquiring personal data for profiling. Data acquired for free before 2018 will become the object of market exchange. The research on how consumers value their data is still missing. Hence, new possibilities arise for interdisciplinary research in the economics of privacy.
Keywords: RODO; privacy; profiling (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:sgh:annals:i:49:y:2018:p:125-136
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